Sutton United's Gander Green Lane is now the 360 Engage Stadium
Published 29 October 2026
Sutton United's home at Gander Green Lane has a new name. The club announced on 5 October 2026 that the ground is now the 360 Engage Stadium, replacing the VBS Community Stadium name used under its previous sponsor, Vulcan Building Services.
About the deal
360 Engage makes software that helps football clubs find and stay in touch with supporters, describing itself as a fan intelligence platform. The club called it a significant commercial agreement but has not published the length or value of the deal. The new branding appears around the stadium and across the club's matchday, digital and community channels.
The ground's address stays the same: Gander Green Lane, Sutton, SM1 2EY.
Going to a match
Sutton United play in the National League. As a guide, general admission for the 28 October home game was £21 for adults, £16 for concessions, £7 for ages 14 to 17 and £4 for under-14s, with seats in the Family and Main Stands costing a little more. Buying at the turnstile costs £3 extra, so booking ahead is cheaper. Check the club's website for upcoming fixtures and current prices.
What it means for local businesses
Matchdays bring hundreds of fans to the Gander Green Lane area, many arriving early or staying for food and drink. Pubs, cafés, takeaways and taxi firms nearby can plan around the fixture list, with a matchday offer, extended hours or a simple "near the stadium" post on social media.
A stadium sponsorship is also a reminder that local sport is a strong way to reach people. Smaller sponsorships, such as programme adverts, youth team kits or community events, can work for local firms on a smaller budget.
Sources and further reading
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